New York Transit Museum Rebranding

Redesign and rebrand the visual identity for the New York Transit Museum. The New York Transit Museumdisplays historical artifacts of the subway, bus, and commuter rail systems.

Brand System

A museum educates visitors about its subject's past, the present and the future. Therefore, on top of the vintage visual brand identity I also create some interactive design and web design products to enhance this brand identity, and make it responding to today’s progressing digitized New York transit system.


The design and typography of this brand identity were inspired by the vintage all-type signages through out the New York subway system around 1940s.

Exhibition Hall

Museum Café

Tote Bag