Website ConceptThe purpose of this website is to communicate the overall intention and creative vision for the platform. This includes the overall way we experience and interact with the site, the flow, and the design application.
Web Design ConceptA fresh approach to an editorial experience utilizing the organic and playful elements of the Bloom Season identity to establish a motif, navigation mechanisms, and animations throughout the site. The site balances the playfulness with functionality allowing users to shift between utility and exploration in their interaction.
InspirationThe site experience draws inspiration from the interfaces and navigation experience of home page on Apple Watch.