INSPIRATIONSThe web experience was inspired by Études’ artistic runway, often set in diverse backgrounds to respond to each season’s theme and set the tone for the show. As the model walks through the stage, the clothing reflects its true color tone under the changing lighting in different surroundings.
The new website sought to make the browsing experience engaging by letting the customers pick products directly via the videos.
2018 FW Runway
A splendidly raw and empty building, with exposed pipes
